To promote the GMC Sierra AT4 (Single Cab), we created a compelling TVC titled 'The Spirit of Freedom' for Mannai Auto. Filmed at horse stables and the desert, the TVC featured stunning visuals of the Sierra AT4 alongside a horse, symbolizing freedom and adventure The production combined epic and emotional storytelling, with beauty shots of the stables and dynamic desert scenes. We used a single talent, a stunt driver, and a stunt horse rider to bring the story to life, complemented by a powerful Arabic voiceover and a thematic soundtrack. This strategic, all-in-one-day shoot effectively highlighted the Sierra AT4's versatility and appeal to Qatari buyers, blending lifestyle imagery with practical features.
